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Meta-Luxury: Brands and the Culture of Excellence
Meta-Luxury: Brands and the Culture of Excellence
by Manfredi Ricca
Edition: Hardcover
Price: 27.00

5.0 out of 5 stars A Pursuit of Excellence, 29 April 2012
This is a great read and the inspiring contributors serve to underline the relevance of this subject. The authors tackle the essence of the term `Meta-luxury' from its very core in terms of branding to a broader, philosophical outlook backed up by some key product creators. It comes to light that it is from a pursuit of excellence that such a product or culture has been born. The ultimate quality of craftsmanship and concept gives a ML brand its longevity and timelessness. It is unique. It is relentless. It can be used as a benchmark and remain unchallenged.

Paolo Fazioli reveals that the beauty in a piano is not solely about the outcome of how it looks or the way a pianist plays it. The physics, mathematics and the passion behind the making of this instrument is as beautiful and pure as the intended result. Indeed the process itself and the various intricate elements produce an instrument that has the ultimate in sound, craftsmanship and aesthetics. This piano is altogether beautiful and almost beyond itself as a physical object.

Most importantly, this book got me asking questions, and there are many things to ponder here. We have the in-depth theory behind `Meta-luxury' but we also have some trailblazers in their respective fields revealing to us that this is a search for something higher than itself. It is the embodiment of why we dare to dream and why only very few of us dare to live that, seemingly, unattainable dream.


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