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The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy
The Social Media MBA in Practice: An Essential Collection of Inspirational Case Studies to Influence Your Social Media Strategy
by Christer Holloman
Edition: Hardcover
Price: £13.51

3 of 3 people found the following review helpful
5.0 out of 5 stars Clear case studies, 18 Oct. 2013
Great product which offers clear case studies from a wide variety of sources. My favourite was the PWC case-study which used social media to gain leverage from the internal client base for business problems for British Airways. Social media is a lot more than just about Twitter and Facebook and is about encouraging collaboration in the broadest sense of the word. I highly recommend this book.
Dhruv
Snr Account Manager, Brandwatch
dhruv@brandwatch.com


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