3 of 3 people found the following review helpful
5.0 out of 5 stars
Clear case studies, 18 Oct. 2013
Great product which offers clear case studies from a wide variety of sources. My favourite was the PWC case-study which used social media to gain leverage from the internal client base for business problems for British Airways. Social media is a lot more than just about Twitter and Facebook and is about encouraging collaboration in the broadest sense of the word. I highly recommend this book.
Snr Account Manager, Brandwatch