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M. Chaplin "Marianina" (London, UK)
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Web Analytics: An Hour a Day
Web Analytics: An Hour a Day
by Avinash Kaushik
Edition: Paperback

12 of 12 people found the following review helpful
5.0 out of 5 stars A must read for those interested in making their website more effective, 7 Jun 2007
This book really is a must read if you have any interest in making your site work more effectively with immediate actionable web analytics - whether you're a CEO, marketing manager or a web analyst for FOOTSIE 500 companies like myself.

Avinash is an inspiration to me (and a very wide audience I do believe) and a beacon of clarity in his sedulous pursuit of web analytic principles that transform we way we see and act on marketing performance to make it work better. I truly do mean that.


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