5.0 out of 5 stars
This book makes 'Marketing' palatable, 27 Nov. 2013
Today everyone is expected to exist on-line as well as in the real world.
As a freelancer/small business director for 20 years I've only ever gained work through opportunity and word of mouth. All the marketing training and advice over the years felt too 'salesy' for me.
This book, and the Valuable Content ethos, 'Help don't Sell, Show don't Tell and Talk, Don't Yell' show another way of thinking about it all. The step-by-step guide, written clearly, with no business jargon, can help you to create an effective 'virtual' presence whoever you are.