29 of 30 people found the following review helpful
5.0 out of 5 stars
All speakers should read this book, 15 Feb 2010
Steve Jobs is considered one of the best presenters of all time. He walks on to the stage in blue jeans and a poloneck and just chats with the audience, effortlessly.
Jobs may have talent, but it doesn't come without effort. And he does everything right. If you read all the books on presentation design, Reynolds, Duarte, Atkins, Kawasaki, Williams, etc., you will find that Jobs is the case study that does it all.
He creates the story, the unforgettable headline; "Today Apple reinvents the phone", "The world's thinnest notebook", "One thousand songs in your pocket", the passion statement, the metaphors and analogies, he develops demonstrations and supporting slides.
More than anything, he answers the essential question: Why does it matter? Why does the audience want to know. Where does it hurt? And he answers without clutter, simplifies to emphasize.
Most of his slides, those that aren't pictures, are just a few words, in fact most of them would pass Reynolds' 'max six words on a slide' rule. The screen never competes with what he says, only supports and elevates.
Jobs might look like he is just ad libbing on stage, but the truth is he spends hours and days rehearsing. Every word and every gesture is scripted and refined and rehearsed and rehearsed and rehearsed. That is what it takes to be perfectly relaxed, just chatting with the audience.
His Macworld keynotes, which is where he really excels, are long, an hour, some times longer. That is why he 'chunks' his presentation. Every few minutes, ten at the most, something new happens, a demo, a guest, a video, something to re-engage the audience.
The author, Carmine Gallo, does a good job of analysing Jobs' presentation skills and presenting the underlying science which supports every thing he does.
It does not matter whether you are a professional speaker or just do the occasional presentation, if you read this book, your next one will be better, maybe totally different and amazingly much better. Nobody said that only Jobs can do it.