2 of 2 people found the following review helpful
5.0 out of 5 stars
Clear, readable, enjoyable, 21 Nov 2013
This is an excellent book for anyone tasked with developing a strategy but for whom the "s" word conjures up images of consultants and business school professors spouting incomprehensible jargon. Vaughan Evans has spent much of his professional life advising potential investors on mergers and acquisitions, and it shows. The book is beautifully written in a crisp, informative, yet personal style, and is laced with great case histories that bear reading on their own. Most impressive of all though is Evans' mastery of the 80+ strategy tools. They are grouped into nine blocks which, taken in turn, set out the necessary steps to building a strategy. Evans' mastery of the tools is evidenced in his deep understanding of their genesis and application and in his balanced, wise approach to using them. I strongly recommend this book.