If there's one thing that is drummed into you as a marketer, it's that "if you can't measure it, you can't tell whether you're marketing's been successful or not", and that's where this book comes in handy.
This book, time after time, tells you what to expect from a whole range of advertising experiments. It's easy to read and understand. It's logical. It's been tested. It works.
If you are a Marketer, or a business owner responsible for your own advertising, then you need to buy this book.
Jason Sullock, author of 555 Quick n Dirty Marketing Tips