Having worked with Mike at SDL, it has been interesting to see his journey from people-centred-change-internal-comms-consultant, through to sector-spanning frontline engagement specialist and windmill-charging catalyst.
Mike neatly and cleverly combines some astute systems thinking, with provocatve behavioural theory (his tribal thread)in this very digestable book.
The beauty of his approach is that it all comes from practical, first-hand experience on the international communications front line.
I've been known to bang on about the importance of the integrationist agenda i.e. building brands from the inside out by uniting marketing/comms and hr to keep the promises made to multiple stakeholder groups. No surprise then that I found Mike's tribal thread quite compelling.
As he implies, despite the deep-seated urge for people to create gangs and boundaries, now more than ever, "funtional units" certainly need to come together for the greater good. Perhaps awareness and a common goal is the first stage on that journey.
For me, the most pleasant surprise in "From Lincoln" is that it re-claims social media from the "tech-heads".
Frustrated by the unhelpful obsession with electronic media, I had the dubious pleasure of coining the phrase "Facebook will never replace Facetime". I'm glad to see both poles represented here.
Having worked on the communication coalface throughout its evolution (in fact he comes from a line of professional communicators), Mike is one of the few people who can bridge the profession from virtual genesis to the latter-day technical obsession and hype. He's embraced it, yet clearly has a sensible sense of perspective about it.
Perhaps most importantly, MK clearly understands that the art of communication lies in the message received rather than the broadcast itself or even the trendiness of the media.
The highest accolade I can pay him is that in From Lincoln to Linkedin, he practices what he preaches. It will take you less than 55 mins to read, but as Rachel says, I bet you'll keep coming back to it.
Well done Mike.
Author of Brand Champions; Brand Engagement and The Brand TrilogyBrand Champions: How Superheroes bring Brands to Life