Profile for The Engager > Reviews

Personal Profile

Content by The Engager
Top Reviewer Ranking: 486,626
Helpful Votes: 17

Learn more about Your Profile.

Reviews Written by
The Engager "Engaging Comms" (UK)

Show:  
Page: 1 | 2 | 3
pixel
From Lincoln to LinkedIn: The 55-Minute Guide to Social Communication or Why Social Media has [tweet] All to Do With New Technology and Everything to do With Timeless Principles of Word of Mouth)
From Lincoln to LinkedIn: The 55-Minute Guide to Social Communication or Why Social Media has [tweet] All to Do With New Technology and Everything to do With Timeless Principles of Word of Mouth)
by Mike Klein
Edition: Paperback
Price: £8.99

1 of 1 people found the following review helpful
4.0 out of 5 stars Social Media re-united with Social Communication, 23 Jun 2011
Having worked with Mike at SDL, it has been interesting to see his journey from people-centred-change-internal-comms-consultant, through to sector-spanning frontline engagement specialist and windmill-charging catalyst.

Mike neatly and cleverly combines some astute systems thinking, with provocatve behavioural theory (his tribal thread)in this very digestable book.

The beauty of his approach is that it all comes from practical, first-hand experience on the international communications front line.

I've been known to bang on about the importance of the integrationist agenda i.e. building brands from the inside out by uniting marketing/comms and hr to keep the promises made to multiple stakeholder groups. No surprise then that I found Mike's tribal thread quite compelling.

As he implies, despite the deep-seated urge for people to create gangs and boundaries, now more than ever, "funtional units" certainly need to come together for the greater good. Perhaps awareness and a common goal is the first stage on that journey.

For me, the most pleasant surprise in "From Lincoln" is that it re-claims social media from the "tech-heads".

Frustrated by the unhelpful obsession with electronic media, I had the dubious pleasure of coining the phrase "Facebook will never replace Facetime". I'm glad to see both poles represented here.

Having worked on the communication coalface throughout its evolution (in fact he comes from a line of professional communicators), Mike is one of the few people who can bridge the profession from virtual genesis to the latter-day technical obsession and hype. He's embraced it, yet clearly has a sensible sense of perspective about it.

Perhaps most importantly, MK clearly understands that the art of communication lies in the message received rather than the broadcast itself or even the trendiness of the media.

The highest accolade I can pay him is that in From Lincoln to Linkedin, he practices what he preaches. It will take you less than 55 mins to read, but as Rachel says, I bet you'll keep coming back to it.

Well done Mike.

Ian Buckingham
Author of Brand Champions; Brand Engagement and The Brand Trilogy
Brand Champions: How Superheroes bring Brands to Life


Can You Catch a Mermaid?
Can You Catch a Mermaid?
by Jane Ray
Edition: Paperback
Price: £5.99

1 of 1 people found the following review helpful
5.0 out of 5 stars A children's book with substance, 30 Jan 2011
Beautifully written.
Beautifully illustrated.
Touching story.
Positive father/daughter relationship based on sensitivity rather than heroism.
Empowering message with daughter arriving at conclusions herself and have to disagree with the reviewer who claims there wasn't enough character development - there's plenty and an appropriate level of thought provoking challenge.


Gower Handbook of Internal Communication
Gower Handbook of Internal Communication
by Marc Wright
Edition: Hardcover
Price: £100.00

4.0 out of 5 stars Very Useful, 20 Mar 2010
Being a fan of Buckingham's Brand Engagement which gives a very powerful slant on the importance of internal communicationBrand Engagement, I found the link to this book and bought it predominantly for the entertaining Miller/Buckingham storytelling chapter and for practical tips from some top IC folk.

It's a bit pricey but a very "dippable", sometimes entertaining and useful read!


The Last Family In England
The Last Family In England
by Matt Haig
Edition: Paperback
Price: £7.99

4.0 out of 5 stars His Best Book, 17 Sep 2008
Buy it. You'll finish it in one sitting! It's entertaining, touching and original and a cracking read.


Effective Internal Communication: 2 (PR In Practice)
Effective Internal Communication: 2 (PR In Practice)
by Lyn Smith
Edition: Paperback
Price: £19.99

2 of 14 people found the following review helpful
1.0 out of 5 stars Internal Comms Dumbed Down, 10 Sep 2008
This is a book on internal comms delivered as part of a series of PR titles. Nuff said!


The Dead Fathers Club
The Dead Fathers Club
by Matt Haig
Edition: Paperback
Price: £7.99

1 of 1 people found the following review helpful
2.0 out of 5 stars Hamlet re-hashed!, 31 July 2008
This review is from: The Dead Fathers Club (Paperback)
I like Matt Haig and admire his experiements with genre and style but I agree with some other reviewers that his rendition of the teenage psyche is poorly and, irritatingly conceived, the main characters lack depth and the subject matter verges on the offensive. It should have been a quick and easy read but I had to have several attempts to digest this one with sizeable pauses in between. I'm a fan of Hamlet! Pick up the original instead, you'll find it a more inspiring and thought provoking read than this ill conceived modern alternative!


LEADING PEOPLE TO  BE HIGHLY MOTIVATED AND COMMITTED
LEADING PEOPLE TO BE HIGHLY MOTIVATED AND COMMITTED
by Bennet S. Simonton
Edition: Paperback
Price: £8.50

1 of 1 people found the following review helpful
1.0 out of 5 stars There's a Mistake on the Cover..........., 31 July 2008
.......and that's about as exciting as it gets. Why is it that even the most glaringly average of US managers feels compelled to lecture the world with the blatantly obvious? The editing leaves a lot to be desired and in my opinion the writing isn't up to much either I'm sorry to say.


Uncommon Practice: People Who Deliver a Great Brand Experience
Uncommon Practice: People Who Deliver a Great Brand Experience
by Mr Shaun Smith
Edition: Paperback

1 of 1 people found the following review helpful
4.0 out of 5 stars Great Reportage Leading to Intimate Insights, 18 July 2008
A well designed, funky looking collection of stories about some of the key brands on our high street. I have a problem with the inference that the authors worked with these companies when, in the majority of cases, they are simply acting as "reporters". However it is great for first hand insights from some key names, less great for organised thoughts, reflections and conclusions making it tricky to dip in and detect patterns and conclusions. However it is very accessible and if ever there was such a thing as a coffee table management book - this is it!


The Alchemist
The Alchemist
by Paulo Coelho
Edition: Paperback

2 of 5 people found the following review helpful
2.0 out of 5 stars Not quite Harry Potter and Marmite, 28 April 2008
This review is from: The Alchemist (Paperback)
JK Rowling's stories of the bespectacled wizard are simple, engaging, easily digested and, most importantly, re-connected kids with books and their imagination! Coelho has certainly helped do the same for professionals worldwwide. Coelho is to management literature what Rowling is to fiction and shares her phenomenal success because he connects with the parts few authors reach with his blend of simple storytelling largely following well established patterns explained by the "sage" Joseph Campbell's mono myth theories. Rather like Mr Potter and that iconic savoury spread Marmite,however, folk tend to either love or hate Coelho's "naive" literature. It certainly seems to fill a spiritual gap, it's very accessible and thousands are willing to proudly display his works on their corporate self-development bookshelves. But if you're looking for writing with hefty substance, deep insights or brassy punchlines don't be surprised if you find his work a little lightweight. There again - can his millions of fans be wrong? Take a nibble, go on.......!


First, Break All The Rules
First, Break All The Rules
by Marcus Buckingham
Edition: Paperback
Price: £6.99

1 of 1 people found the following review helpful
4.0 out of 5 stars Great to Dip, 15 Feb 2008
Not the most engaging of page-turning reads and more of a "dipper"! Keep it in your briefcase for those 20 minute journeys for insights from some great leaders and find yourself striving to weave patterns from the threads of best practice (as you should........).


Page: 1 | 2 | 3