11 of 13 people found the following review helpful
5.0 out of 5 stars
Sales author reviews Bare Knuckle Negotiating, 26 Jun 2006
I've read about 50 books on negotiating, attended weeks worth of seminars, negotiated with major suppliers, and trained / coached thousands of sales professionals in the science of negotiation. Far too many negotiation books get stuck in irrelevant cases and non-sales issues...
This is not one of them.
As a salesperson in today's marketplace it is essential that you know how to negotiate effectively so that you can win new business, protect your margins and profits, and close more sales.
If your market is competitive and you negotiate sales deals then you will find many tips and strategies that you can use in this book.