2 of 2 people found the following review helpful
5.0 out of 5 stars
The most easy to read and follow marketing book i've read!, 25 Oct 2012
Dee has cut through all the technical jargon and gone straight to a common sense approach to marketing. All her tips and advice can be done yourself (although professional copy review is advised), with easy to adapted examples. I'll be using my own version of letter 10. She highlights the importance of getting seen by potential clients multiple times, through different marketing tools. With clear ways of maximising impact I can't wait to put what I have learned in to practice when we re-launch in Jan 2013. I'll write another review then to see how we used the book and its impact.