4 of 4 people found the following review helpful
5.0 out of 5 stars
Taking Customer Experience to next level, 27 Sep 2010
I have been following Beyond Philosophy for some time and they have been pioneers of the Customer Experience in recent years. This book takes the subject to the next level but in their usual down to earth way. No marketing jargon or blue sky thinking, its got actual insight that can lead to actionable changes.
As the books title suggests it covers three emerging trends and really makes you think. It's easy to read and highlights what the best forward thinking companies are doing today.