1 of 1 people found the following review helpful
4.0 out of 5 stars
First impressions, 12 July 2010
Purchased this book as a communal resource for our studio, and although it has only been in circulation for a few weeks already colleagues are commenting on the benefits of some of the insights within. Both from the point of observing best practice when working with corporate identity/branding and also identifying that many of the challenges we face in our own projects are a shared experience among other design professionals.