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Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
Landing Page Optimization: The Definitive Guide to Testing and Tuning for Conversions
by Tim Ash
Edition: Paperback
Price: 13.59

5.0 out of 5 stars Very comprehensive and insightful book on landing page testing, 1 April 2014
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This book is packed full of useful advice on landing page optimisation and is a must read for any conversion specialist or digital marketer. Some great examples and practical tips from beginning to end. Highly recommend.


Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
Designing with the Mind in Mind: Simple Guide to Understanding User Interface Design Rules
by Jeff Johnson
Edition: Paperback
Price: 22.74

5.0 out of 5 stars Excellent read for the non-designer, 1 April 2014
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As a conversion optimisation specialist this is a great read as I am not a web page designer, but need to have an understanding of the psychology of design. This is a very well written and easy to ready book that covers a wide range of issues related to design. Also a great book for generating ideas to test on websites.


Website Optimization: An Hour a Day
Website Optimization: An Hour a Day
by Rich Page
Edition: Paperback
Price: 13.84

5.0 out of 5 stars A goldmine of ideas for testing and improving your website, 1 April 2014
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When I first started to read this book I thought that it might be too basic for someone already conducting experiments to optimise websites. But I was very much mistaken. Sure, the beginning of the books does take you through some of the basics about analytics and hypothesis generation. However, the book is packed full of extremely practical and detailed advice on what to test. I found it to be a goldmine of ideas for improving the websites I optimise. Probably the most detailed book on conversion optimisation tests that I have read. Highly recommend reading.


You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
You Should Test That: Conversion Optimization for More Leads, Sales and Profit or The Art and Science of Optimized Marketing
by Chris Goward
Edition: Paperback
Price: 13.59

5.0 out of 5 stars You should definitely read this!, 13 Oct 2013
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This is a must read for any digital marketeer or conversion specialist who wants to understand best practice in conversion optimisation. Using his wealth of experience Chris outlines a strategy for conversion optimisation, including the Lift model. This provides a great framework for evaluating website pages and a means of developing strong hypothesis to test on your website. Using his wealth of experience at Wider Funnel, Chris gives great examples of how their approach can lead to significant improvements in conversion and ultimately revenues. This book gives you the confidence to be bold and aim high for improving the performance of your website. A great read and very valuable insights.


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