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Christian of Sweden (Helsingborg, Sweden)

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The Icarus Deception: How High Will You Fly?
The Icarus Deception: How High Will You Fly?
by Seth Godin
Edition: Paperback
Price: £9.09

0 of 2 people found the following review helpful
4.0 out of 5 stars Seth revisited, 28 Feb. 2013
Verified Purchase(What is this?)
It's good, it's core Seth Godin. Have you, like me, read his previous work there are not that many surprises though. Works more like a management summary of his lifework - which is significant and inspiring.


Hegarty on Advertising: Turning Intelligence into Magic
Hegarty on Advertising: Turning Intelligence into Magic
by John Hegarty
Edition: Hardcover
Price: £13.56

8 of 8 people found the following review helpful
3.0 out of 5 stars Surprisingly bland, 19 July 2011
I truly admire John Hegarty and the vast portfolio his agency have produced during all these years, so I was looking forward to reading some tricks of the trade from the great one. Much to my surprise the guy who has given us so many brilliant campaigns comes out as rather conservative narrator. He's got "reservations" about Richard Branson dressing like a bride when launching Virgin brides and some of the examples are truly worn out. Bernbach's legendary VW-campaign for instance is frequent in almost any book about advertising and needs no further publication. But the stories and reasoning behind Hegarty's own campaigns (for example; rating the Catholic church as the most powerful brand in the world) are without exceptions interesting reading and forms the core of the book. And even if the title is slightly over promising it is an important piece of advertising history served by one of the finest of the trade. Note: if anyone wish to comment on this, please do not focus on language, my native language is Swedish. / ©


With the "Beatles"
With the "Beatles"
by Alistair Taylor
Edition: Paperback

11 of 12 people found the following review helpful
2.0 out of 5 stars Faulty pages inc., 5 Feb. 2007
This review is from: With the "Beatles" (Paperback)
Well, you must at least feel a little sorry for Alistair Taylor, a man that sacrified so much for the "boys" and indeed for mr Epstein and then got sacked by Alan Klein. However. Even when you discard the most obvious errors, like spelling Brian Brain and so forth, the book is loaded with contradictionary facts. We learn in one chapter that Beatles had no leader, just to read a couple of pages further on that John was the only leader of the band. It becomes even stranger when Taylor and Epstein visit a concert in 1963 which begins with the band playing Michelle (released in 1965). Having also ordered Revolver - The secret history of the Beatles, from the same publishing house (John Blake) I start to wonder if this company ever check their authours stories. Or are they possibly just printing whatever they feel like, hoping to get away with it?


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