8 of 9 people found the following review helpful
4.0 out of 5 stars
Great read for a balanced picture., 18 July 2005
This book portrays the consulting business simply for what (most of )it really is: merchants of product called advice. They push this product in exactly the same way as physical products are pushed and marketed: through reinventing, repackaging, over-the-top promises andother hard-selling techniques. The real underlying problem is their aura of and dubious claims to professionalism. This book stands out as a more popular illustration of much that is taught in the recent (refreshing and sobering)academic stream of so-called critical consulting studies (see for instance, Clark and Fincham, Critical Consulting, 2002 for an excellent collection of papers). As for Block: he has written the more conventional type of consulting cookbook which is, however, NORMATIVE in nature. It doesn't really inform the serious student as to what is actually going on and at stake. Craig's book does and he should be commended for it. I will refer to it in my academic course on change and consulting and I am sure students will love it (although not necessarily for the right reason ;-)).