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Paul D Gilbert

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Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Measure What Matters: Online Tools For Understanding Customers, Social Media, Engagement, and Key Relationships
Price: £15.31

3.0 out of 5 stars Some excellently captured thinking, 28 May 2014
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This book will definitely give you some solid strategy and practical guidance on how to effectively measure success of your advertising outputs in the digital era. There's some great thinking in here and the book really does cover the needs of many different business sectors, from or through to education and not for profit. The main themes and arguments are repeated throughout, which is no bad thing, but by the end you can skip most chapters that are nor business relevant.


Harry Potter and the Deathly Hallows (Book 7)
Harry Potter and the Deathly Hallows (Book 7)
Price: £6.99

5.0 out of 5 stars Amazing end to the series, 31 Mar 2014
It all comes together here, a fantastic end to the series with Rowling 's writing style getting a bit more adult and serious in tandem with the storyline. A great read


Influence: The Psychology of Persuasion
Influence: The Psychology of Persuasion
Price: £4.66

1 of 1 people found the following review helpful
5.0 out of 5 stars You probably know it already, but insightful nonetheless, 9 Mar 2014
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A very enjoyable and easy read. Helpful and insightful for marketing and sales professionals, and anyone interested in understanding why we make the decisions we do.


Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity
Price: £16.68

4.0 out of 5 stars Great guide to the fundamentals, 25 Feb 2014
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This is a solid guide to key principles of data usage and analysis. I'd say it's a must read for anyone who is starting out in a data team at an agency or working in house for the website team. It's a bit over long but does covet every aspect of analytics from a theoretical and practical basis. It's a couple of years old so a lit of the tech and companies mentioned have evolved but the overall principles are still sound


The Second Coming
The Second Coming

0 of 2 people found the following review helpful
1.0 out of 5 stars Major disappointment, 20 Feb 2014
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This review is from: The Second Coming (Kindle Edition)
Sadly this just reads like a teenager had written it. Juvenile and uninteresting. Shame as 'kill your friends' was very sharp


The Night Circus (Vintage Magic)
The Night Circus (Vintage Magic)
Price: £3.59

1 of 1 people found the following review helpful
4.0 out of 5 stars Quite magical, 18 Nov 2013
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Beautifully imagined and told, and very original love story and a charming read. The story of two people bound into a magical game played out in the settings of a circus. Immaculately crafted and spell binding.


The Sense of an Ending
The Sense of an Ending
Price: £3.59

1 of 3 people found the following review helpful
1.0 out of 5 stars Tenacity required, 2 Sep 2013
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Terrible, I gave up half way through, these all too English banal ramblings were going nowhere. Not really sure how this such acclaim


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