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5.0 out of 5 stars
Essential reading for all Marketeers, 1 July 2014
Not just for retail marketeers, Decoded is essential reading for all marketeers.
With so many choices available for customers these days is it critical, now more than ever, to understand your customers; why they make the decisions they do; and how to influence them to choose your product over a competitors.
Decoded: The Science Behind Why We Buy looks at previous research into consumer decision making and neuro-marketing which debunking certain myths and offering alternate theory's based on direct experience and latest thinking.
Written in a style that is approachable and effective, its something I keep on my desk (along with The E-Myth Revisited) to refer back to.