1 of 1 people found the following review helpful
5.0 out of 5 stars
profitable advice, 2 Oct. 2013
This book offers straightforward good advice presented in a clear easy to understand manner
The author uses case studies which he has been directly involved in to make his points and as such this is a useful tool in the product pricing element of any business.
It flows well and is an easy read.
I have already used many of the suggested methods to great effect.
Thoroughly worth reading and retaining as a reference document.