74 of 79 people found the following review helpful
4.0 out of 5 stars
59 Seconds: Part Two, 7 July 2012
Okay. I'm a big fan of Richard Wiseman: I love his work and the way he approaches books and the self-help arena itself. However, I have been a little disappointed with this latest effort.
As previous reviewers have said, it basically is a document arguing for the effectiveness of William James's seminal theory that acting 'as if' will predicate those behaviours. So, to feel in love all you simply need to do is act 'as if' you're in love and let your body physiology and sub conscious do the rest.
Each chapter focuses on the application of this theory to different generic self-help type labels (eg love, depression, will etc) with plenty of practical exercises backed up by various evidence. While this is interesting for the first couple of chapters it pretty quickly becomes a bit formulaic and 'samey' - there are only a finite ways of describing how to act 'as if'. Furthermore the references are generally very old and don't really go into enough depth to back up the assertions - results are solely attributed to the success of the 'as if' formula when other variables could have also explained it.
I also found quite a lot of duplicity from 59 Seconds, although Wiseman himself admits this.
All in all I enjoyed the book and like the main premise that something so simple can be effective in changing someone's life but I don't think this is anything new or revolutionary. I'm still a great fan of Wiseman and his work - he's doing a great deal of good for the industry and this book is easy to read and even easier to apply. I applaud his humour and style of writing - you'll get through this book in a couple of hours.
If you're going to buy a self-help book then you could do a lot worse than this, but get it with 59 Seconds and read both.