4 of 4 people found the following review helpful
5.0 out of 5 stars
Cutting through the smoke and mirrors, 12 April 2011
This is an extremely thorough and insightful guide about how to do affiliate marketing, for any entrepreneur or individual who wants to do this properly.
The book really cuts through the smoke and mirrors of this industry. It is at the same time both meticulous and engaging to read, with a step-by-step approach to mastering this digital discipline.
After an initial introduction and overview of the industry, Geno guides affiliates on how to set up, measure and then fine-tune their business performance. He does an admirable job on highlighting the most important considerations, while also providing advice on how to avoid common pitfalls. I'm not aware of any other books out there which go through the nuts and bolts of affiliate marketing so comprehensively. Geno is a US-based affiliate but this book is relevant to affiliates globally.