33 of 34 people found the following review helpful
5.0 out of 5 stars
Another great business book from Rachel, 31 Aug. 2012
I've read all Rachel's other books and so was really looking forward to this one, and I wasn't disappointed. If anything, this is actually a more useful and practical book that the earlier ones, which concentrate more on how other entrepreneurs made their fortunes. This one is full of sensible advise for those wanting to start off in business but who hasn't got thousands of pounds to set it up with, such as how to set up an office, get a website up and running and how to get noticed and attract customers, sometimes without spending any money at all!
Throughout the book she is also setting up her own business to put her ideas into practice which is a great idea and means she's actually doing it herself rather than just talking about it. She's also good at saying what type of businesses you should be setting up if you haven't any money to spend, rather than what you might like to but which would be inappropriate, eg spending thousands of pounds and several years on researching and developing a totally new product, or signing an expensive lease for a shop. Instead she is all about sticking to your strengths, selling what people need rather than just want, using outsourcing in a loads of inventive ways and getting paid upfront if you can. And not shelling out vast amount of money you haven't got!
It is tightly written with lots of practical ideas rather than endless waffle and extremely relevant in this current climate. She illustrates her tips with lots of interesting case studies of other businesses too so you can see what worked for other people. Basically you don't need to save up a massive pot of cash before you go it along - do it now!