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Dr. Maxwell Winchester (Shrewsbury, Shropshire, UK)
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How Brands Grow: What Marketers Don't Know
How Brands Grow: What Marketers Don't Know
by Byron Sharp
Edition: Hardcover
Price: £20.25

8 of 9 people found the following review helpful
5.0 out of 5 stars Every marketer needs this book!, 21 Jun 2010
The most unfortunate thing about this book is that most people who most need to read it probably won't! It is unfortunate that the marketing profession is largely founded on what appear to be exciting ideas that are underpinned by little empirical evidence. Prof Sharp provides a challenge to everything we think we know about marketing, and provides a wealth of empirical evidence to back up what he says. If you think you know something about marketing, then you really need to read this book.


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