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Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
Boeing Versus Airbus: The Inside Story of the Greatest International Competition in Business (Vintage)
by John Newhouse
Edition: Paperback
Price: £11.33

5.0 out of 5 stars Well written and in depth, 3 Oct. 2013
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This book tells you everything you could possibly want to know about the business strategies and competition facing the two major airplane manufacturers of the last 50 years. Even though it is full of detail it doesn't read like a textbook, but more like a novel. Well worth a read. It is only a shame that it isn't more recent (The book was published in 2007 so no discussion of teething problems with the Dreamliner A350 etc.)


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