10 of 10 people found the following review helpful
3.0 out of 5 stars
You take the good with the bad, 11 Jun. 2011
This is probably the worst book de Bono has written, but that doesn't mean it's without merit. The good: it's a handy summary of his thinking methods. And it's arguably better to read of ideas such as the Six Thinking Hats in a chapter rather than an over-long book (and many of his ideas are potentially a great aid to businesses in particular).
The bad: the stunning amount of self-love shown throughout the book. He effectively crowns himself the King of modern thinking with some very hazy arguments that aren't backed up by proper evidence, even going so far as writing a whole chapter about how fantastic he is and what prizes he's won. Plus he continually repeats his points.
But what really spoils it for me is that it feels like a huge advert for his courses, seminars and website.
In short, there are some really good ideas in here, but you have to fight to extract them.