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Andrew A

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Mpow Cheetah Sport Bluetooth 4.0 Wireless Stereo Headset Headphones with Microphone Hands-free Calling, AptX for Running Work with Apple iphone 6, 6 Plus, 5 5c 5s SE ipad ipod Touch, Samsung Galaxy S5 S6 S6 Edage S7 S7 Edage Note 3 2 and Android Tablet Phones, Black
Mpow Cheetah Sport Bluetooth 4.0 Wireless Stereo Headset Headphones with Microphone Hands-free Calling, AptX for Running Work with Apple iphone 6, 6 Plus, 5 5c 5s SE ipad ipod Touch, Samsung Galaxy S5 S6 S6 Edage S7 S7 Edage Note 3 2 and Android Tablet Phones, Black
Offered by Patox
Price: £17.99

5.0 out of 5 stars If you want to get rid of stupid wires, keep your phone safe in your pocket ..., 12 Nov. 2015
Verified Purchase(What is this?)
Cannot fault Mpow - their products or service. If you want to get rid of stupid wires, keep your phone safe in your pocket when you are in and out of trains and buses - then this is one of the best pieces of kit to buy. I have BOTH the Cheetah and Magneto headsets and they both work brilliantly with my Galaxy Note synched up with my Pebble watch - so I can control everything from there. They hold charge really well, are very comforable and have a great sound quality. Most importantly they make commuting and moving around so much easier than having stupid wires dangle everywhere. I use mine to play music, news radio, answer calls on the run - and keep my phone safe and sound in my bag. Great if you are working too, you can get up, move about - no hassle with plugs and things. When I had a minor charging issue the Mpow customer services were outstanding - replying personally by email and fixing everything straight away, no hassles. I cannot understand why anyone would have wired headsets when Mpows are now available. It is a no brainer. Highly recommended. A


A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
by Warren Berger
Edition: Hardcover
Price: £16.76

1 of 1 people found the following review helpful
5.0 out of 5 stars Will More Beautiful Marketing Questions Create More Beautiful Marketing Answers?, 17 Aug. 2014
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This is a wonderful book and highly recommended to anyone involved in the process of stimulating marketing thinking, innovation and fresh thinking. Berger explains the importance of questioning and how a curious mindset and approach is often the instigator of innovation breakthroughs. The book is an excellent balance of academic rigour with practical insights and it should be on the bookshelf of anyone with an interest in this area. You can read my full review - here http://andrewarmour.com/2014/08/17/book-review-a-more-beautiful-question-by-warren-berger-part-one/


Managing Creative People: Lessons for Leadership in the Ideas Economy
Managing Creative People: Lessons for Leadership in the Ideas Economy
by Gordon Torr
Edition: Hardcover
Price: £28.99

5.0 out of 5 stars Highly Recommended - The Truth And Difference Between Creativity, Originality And Innovation -, 5 Feb. 2014
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I met with and interviewed Gordon Torr to discuss his excellent book ‘Managing Creative People’ in which he addresses a lot of the key questions about managing and leading creative people. Most importantly, Torr identifies a big difference between an original idea (which has to come from an individual) and any innovation, campaign work or implementation, which may need collaboration. As he puts it ‘creativity is about turning money into an idea. Innovation is about turning an idea into cash’. Which is perhaps the simplest and most useful explanation that I’ve heard. As he says; “Creativity works best when individuals or small groups are empowered by patronage. Sometimes patronage is bestowed. Sometimes it has to be demanded.” Managing Creative People is a great book and highly useful for anyone involved in managing talented individuals and teams.

To read my review of Gordon's book please visit my blog here - http://goo.gl/bh1r8g


Strategic Partnering: Remove Chance and Deliver Consistent Success
Strategic Partnering: Remove Chance and Deliver Consistent Success
by Luc Bardin
Edition: Hardcover
Price: £22.49

4.0 out of 5 stars A Scientific Approach To Strategic Partnering - But What About The Art?, 5 Feb. 2014
If you are a manager of critical relationships, then Bardin is a valuable addition to your thinking and provides useful guidance on structuring large corporate partnerships. In this detailed book, he stresses the importance of strategy, partner selection, the particular skills of partnership managers, joint planning, the value propositions for both parties and the importance of transformation and culture. His approach is very complete and his advice and process mirrors that of the other classic partnership commentators, books and texts such as Tony Lendrun (‘Partnership Handbook‘), Hamel & Doz (‘Alliance Advantage’), Moss-Kanter (‘Collaborative Advantage’) and Chesbrough (‘When Is Virtual Virtuous’). But in his emphasis of a scientific approach, does he perhaps dismiss too easily the importance of the 'soft skills', the personal relationships, trust and 121 collaboration? Maybe - but overall, this is an excellent book and a valuable addition to the work in this area.

To read my full review of this and three other books on franchising and brand marketing see here - http://goo.gl/tGsVQH


Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop Series)
Media Franchising: Creative License and Collaboration in the Culture Industries (Postmillennial Pop Series)
by Derek Johnson
Edition: Paperback
Price: £16.99

5.0 out of 5 stars Franchising Is The Ultimate Fusion of IP Licensing, Brand Marketing And Business Relationships .., 5 Feb. 2014
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The concept of franchising now dominates the world of the tv, film and music. Franchising is the ultimate fusion of brand licensing, leveraging intellectual property & strategic industrial relationships to maximise what you already have. The key relationships that fuse the entertainment industries involve huge degrees of creative, financial and marketing collaboration. Johnson looks at the topic from cultural, economic and creative view points and its a detailed and relevant piece of work, useful for anyone involved in media licensing, brand promotion and entertainment.

To read my full review of this and some other great books on partnerships and branding see here - http://goo.gl/tGsVQH


Brandscaping: Unleashing the Power of Partnerships
Brandscaping: Unleashing the Power of Partnerships
by Andrew M Davis
Edition: Paperback
Price: £15.63

5.0 out of 5 stars Smart Partnerships And Networks Open Up New Branding Opportunities -, 5 Feb. 2014
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Brandscaping by Andrew Davis provides an excellent summary of the challenges facing marketers in an increasingly disparate media world, with an endless variety of digital channels that offer both opportunities and challenges. Davis explores the rise of social media and the death of traditional marketing approaches and along the way illustrates this with some brilliant case studies

You can read my review of this and three other great books on partnering, franchising and branding - here. http://goo.gl/tGsVQH


Little Black Book of Innovation: How it Works, How to Do it
Little Black Book of Innovation: How it Works, How to Do it
by Scott D Anthony
Edition: Hardcover
Price: £16.99

5.0 out of 5 stars A Great Introduction To Innovation And Overview .., 5 Feb. 2014
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So where is a good place to start your innovation thinking? You could do a lot worse than starting with Scott D Anthony’s Little Black Book of Innovation. It’s a great overview of the modern debates, ideas and processes surrounding how to commercialise a new idea. A large part of the book includes Anthony’s 28-day innovation programme, a chronological 4 week process. However the highlight of this book is Anthony’s introduction to the great ‘masters of innovation’. For those who are not engaged in full-time study and do not have the time or the book shelf space to collect and study the works of Clay Christensen, Pete Drucker, Steve Blank, Richard Foster and A.G. Lafley – Anthony neatly summarises the the key points to note...

You can read my full review of this book and three other great books on digital, social and innovation - here. http://goo.gl/ca3bWc


Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
Likeable Social Media: How to Delight Your Customers, Create an Irresistible Brand, and Be Generally Amazing on Facebook (& Other Social Networks)
by Kerpen
Edition: Paperback

1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent And Honest Look Art Social Media And Marketing, 5 Feb. 2014
Highly recommended. This book ‘Likeable Social Media’ immerses you in the reality that is social media, digital networks and what this means for marketers and consumers. The book is dense and detailed. It is full of bullet pointed notes, explanations, links and advice on the role of Facebook, Twitter and YouTube to marketers. This book covers a big territory; from improving e-commerce capability to managing reputation and online PR when customers take to Twitter and Facebook to rant about how poor your service is. The book can overwhelm but there is real gold in his advice.

You can see my full review of this and three other excellent books here: http://goo.gl/ca3bWc


Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts
Social Media for Corporate Innovators and Entrepreneurs: Add Power to Your Innovation Efforts
Price: £6.59

5.0 out of 5 stars Can Innovators Put Their Faith In Social Media?, 11 Oct. 2012
In his excellent book Social Media For Corporate Innovators and Entrepreneurs the excellent Stefan Lindegaard provides a valuable review of how social media tools can become valuable tools for organisations and individuals who are wishing to innovate.

As well as explaining the importance of Open Innovation (building in themes from his previous book `Making Innovation Work') - Lindegaard interviews innovation practitioners from organisations such as Nokia, Gijima, Beirsdorf and Psion - to see how they have incorporated social media tools into their innovation and product development plans. He explains their use through the discovery, incubation and acceleration phases of innovation management - and why their use is about more than just the latest trendy technology...

In a world that is complex, the need to find and work with the right people is still (as it always has been...) the essence of invention, creativity, capitalism, distribution and commercial success. As Beth Comstock (of GE) says `we used to think we could do everything ourselves but that isn't how the world works anymore'. Yet, most people and organisations are poor at collaborating. So how can Twitter and Facebook help with this? For Lindegaard, social media channels and skills are relevant addition to the innovation toolbox. Interestingly, he firstly devotes time to explaining the need for open innovation. This has much to do with culture and leadership style. Executives must avoiding the fear of changing how things are done and realise that to share is a valuable tactic. As he says; "The most important thing to innovation is knowledge - and getting access to knowledge" - and he goes on to say "Corporate innovators must pay more attention to terms such as preferred partner and `we're in the match making business'.

Of course, there is clearly no point in launching into dramatic customer pages in Facebook, install Yammer and encourage executives to network extensively within LinkedIn - if the innovation process is still contained within a small group in R&D, senior management and traditional players. You have to believe in open innovation, before you can really believe and benefit from the power of social media. If you do believe in open innovation however then it would be foolish not to embrace the faith and adopt social media channels. Lindegaard provides useful explanation for how to use the various channels available at different stages of innovation process, from engaging with customers and suppliers to collating market insight and finding new contacts and using gamification tactics to stimulate feedback. He shows that social media, used correctly can help to build those useful conversations both within and outside of the organisation.

So is social media simple? Well no. As Lindegaard points out `Networking does not take care of itself. Neither does innovation. This is the same with social media'. I'd recommend this book highly. Its practical, with useful tips and explanations without techno babble and social media hype.

You can read my full review of this book here [...]

And download my whitepaper on COLLABORATION here - [...]


11 Rules for Creating Value in the Social Era
11 Rules for Creating Value in the Social Era
Price: £2.48

1 of 1 people found the following review helpful
5.0 out of 5 stars Its Social Era Stupid - NOT Just Social Media, 21 Sept. 2012
In a world full of hype and trivial stats about social media - Nilofer Merchant brilliantly cuts to the chase and points out something much more fundamental. Its the rise of SOCIAL ERA in business, and that means much, much, more than Twitter, FaceBook and other web based tools.

Merchant's work fits well with the thinking of Seth Godin, Steffan Lindegaard, Steven Johnson and Tom Kelley. In her excellent work published in Harvard Business Review (I've written about her work here - [...]) - she discusses the importance of being nimble, networked, adaptable and open. She points out that it is the powerful and traditional organisations that will lose out to those that are smaller and better connected. The herd of fast-moving gazelles will beat the 800lb gorilla. And with this in mind, she has also written the obituary for Traditional Marketing Strategy. Sustainable competitive advantage? Growth and market dominance? RIP, Traditional Strategy: 1930-2012. We loved your work - and it was great knowing you...

In 11 Rules For The Social Era is very quick to point out that the Social Era of business is NOT just about social media. She says; `Social is and can be more than media'. For her, it's about a real change in how companies today can attract and build value. Value creation is no longer a factor of departmental structures, in-house teams, process and plans from Jerry on the fifth floor. Merchant says that; `value can come from any individuals - inside and outside the organisation'. She explains that the ideas and concepts of co-creation, collaboration and open innovation are the more relevant than traditional business school text book approaches. To quote from her excellent blog in Harvard Business Review;

"The industrial era primarily honoured the institution as a construct of creating value. And the information age (including Web 1.0 and 2.0) primarily honoured the value of data that can provide institutional value. The Social Era honours the value with the single unit of a connected human"

Thoroughly recommend her work..


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