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Profile for Ann N. Amoiradaki > Reviews

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Content by Ann N. Amoiradaki
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Ann N. Amoiradaki "Anna Amiradaki"

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Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
Jack Trout on Strategy: Capturing Mindshare, Conquering Markets
by Jack Trout
Edition: Hardcover

4.0 out of 5 stars Very good read for all Marketers and Enterpreneurs, 21 Dec. 2009
Intuitive, innovative, combining common-sense (illustrating how big corporations may fail should they not follow it) with break through ideas, very readable written on a lively tone to keep you going through the pages. I read it in an afternoon and have kept going back to it any time I wish to work on a new marketing idea or project. Highly recommendable.


Essential Drucker (Classic Drucker Collection)
Essential Drucker (Classic Drucker Collection)
by Peter Drucker
Edition: Paperback
Price: £17.99

3 of 3 people found the following review helpful
5.0 out of 5 stars Excellent introduction and general assessment of Drucker's Management Theory, 21 Dec. 2009
When I bought this book I was lost between the top 10 Management books written by Drucker as I was looking for a general preview of his work, his basic principles and theory on management. This book is what it's title says: the Essential guide to Drucker's theory, with just enough analysis and theory to back up his basic management science cornerstones, as well as a substantial preview of the 21st century challenges that have been addressed by Drucker as early as the 80's... Great read for someone who wishes to get an in-depth knowledge of the Sage of Management.


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