7 of 9 people found the following review helpful
5.0 out of 5 stars
excellent, 12 Jun. 2003
This book has proved invaluable for both myself and my daughter.It covers all aspects of the marketing principles. A very useful book for students of all ages written in a clear concise manner which is easy to follow and understand. I would highly recommend this book for students and lecturers whatever level of education they are in.