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22 Immutable Laws of Marketing
22 Immutable Laws of Marketing
by Al Ries
Edition: Paperback

4 of 4 people found the following review helpful
3.0 out of 5 stars Needs to be updated, 24 Nov 2004
I found this book very interesting and really easy to read, but the examples need updating. Things have changed a bit in the last 11 years (this book was written in 1993) and reading things like "Microsoft is the leader in personal computer operating systems, but it trails the leaders in each of the following major categories: spreadsheets (Lotus), word processing (WordPerfect) and business graphics (Harvard graphics)" can't fail to put a smile on your face. I think that the laws still hold true though. One more thing: the book has been written by Americans for Americans and certain brands mentioned in it are not well known in Europe, if at all. It's still worth reading, in my opinion.
Comment Comments (2) | Permalink | Most recent comment: Dec 18, 2012 8:39 PM GMT

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