3 of 6 people found the following review helpful
1.0 out of 5 stars
Dull and Predictable Ad for Apple, 7 May 2011
Here is a synopsis of this book:
Do you own an Apple product?
Do you like it?
You've just been enchanted.
The basic idea is that if you are nice and have good ideas people will get on board; if you aren't or do not there is nothing in this book that will teach you, and the text is peppered with shocking stories and examples showing the author has minimal experience working with real people and real businesses but has no problems making broad sweeping assumptions.
One star only as no stars is not an option.