5 of 5 people found the following review helpful
5.0 out of 5 stars
A Veritable Sales Bible, 30 Mar 2008
This book was actually given to me by a friend but I have since bought copies for several members of my staff. What is good about it is that it gives you a practical guide for just about anything in sellling.So , for example, the chapter on proposal writing shows you how to write a good proposal quickly and the chapter on telephone selling shows you exactly what to say at each point in a conversation.
My only real criticism would be that not all chapters are not relevant to all the peoples reading it. For example the chapter on how to deal with media interviews, while interesting, is not something that comes up in my work. It is packed with useful information and definitely gets my vote.