Bad Moves: How decision making goes wrong, and the ethics of smart drugs
I found it very reader friendly. Topics are built up seamlessly from day-to-day issues to complex problems and every single technical term is very clearly explained.
The examples given are very natural and human, like those used by popular novelists rather than by scientists.
I found the statement `The Internet essentially acts as an external hard drive for the brain' most amusing.
At the same time, even though neuroscientists and medics are supposed to know the issues discussed in the book, in fact they don't and the contents of this book fall into their 'unknown unknowns'."
This is an excellent read for the intelligent public as well as the busy clinicians and neuro-scientists.