There is a reason Jay Conrad Levinson has been at the top of the marketing trainer charts for so long and this Guerrilla Multilevel Marketing
is another example of the excellent training materials he provides. Most multilevel marketing training is all hype and no meat, or as they say in the states, "All hat and no cattle." Guerilla Multilevel Marketing is a complete blueprint for boosting your sales using proven principles that have been time-tested.
Please understand these are both specific tactics and strategies to grow your marketing vehicle into a powerhouse. This is a complete course in understanding how to make your sales and those under you skyrocket. Some sacred cows are destroyed and some rather unusual tactics are shown here which altogether form a complete marketing strategy for you whether your business is large or you work from home.
Levinson shows you how to do it all, from business cards, to tip sheets, to article reprints, to voice mail (we were stunned at how we can use VM as a marketing tool, we'd never DREAMED of that before...!), to brochures, to bumper stickers and buttons (don't laugh, you'll learn how to maximize bumper stickers to your strong advantage), and it just goes on and on.
But Guerrilla Multilevel Marketing doesn't just show you how to boost your sales, and it doesn't just show your people how to boost theirs, it goes so much farther for the multilevel marketer! It shows you how to get your people TO COMMIT, to become accountable (you know how so many just fall off the face of the earth once they sign up), and more.
What MOST hit home for me and my staff were the stories. Any marketer worth his or her salary knows that a story is more powerful than a description. Levinson knows that too and perhaps that is why he uses a bunch of stories to get his points across to us. The stories are such an integral part of this book's strategies that a list of them appears in the front of the book. With them, you learn to use psychology ove sales and you learn to stop all the guesswork and begin using what you learn about the human condition to get responses you want. This is the complete blueprint, a book that any MLM will benefit from in so many ways!