2 of 2 people found the following review helpful
5.0 out of 5 stars
The best book on business networking I have read, 4 July 2011
Whether you are a seasoned networker or have been resisting networking until now, this book will demistify the subject and help you make profit from your networking activities.
From the first words, Heather's style is light, informed and engaging. Her clear understanding of her subject and her ability to clarify and explain key issues make it an easy and informative read. Having been a big fan of her blogs for a long time, I was delighted to hear Heather in the pages and was instantly engaged.
Much has been written on this subject- so critical to business success in the current market and going forward. Heather has taken a unique approach and the structure of the book, with exercises and actions at the end of each chapter, mean I will return to it again and again.
The greatest learning for me from the book is the need to have a plan for my networking that is truly "joined-up" as Heather says - She does not recommend face-to-face networking OR on-line networking; if I am not taking a joined-up approach I am missing the greatest opportunities for my business.
An excellent guide that everyone who wants success from their networking should read - and action!