4 of 4 people found the following review helpful
5.0 out of 5 stars
EVERY SMALL BUSINESS SHOULD HAVE A COPY OF THIS BOOK!, 5 Nov. 2013
I thoroughly enjoyed reading this book. Easy to read and digest, packed with real life case studies that demonstrate Dee's vast marketing experience. You'll find practical information and actionable tips in each of the masterclasses. I particularly found 'Your Perfect Positioning Statement', "Public Speaking", "How to Get PR" and "Building Your Expert Status" to be invaluable as a marketing coach. The other masterclasses are excellent and cover all the marketing channels relevant to growing a small business. In summary, every small business should have a copy of this book!