3 of 3 people found the following review helpful
4.0 out of 5 stars
No spoonfuls of sugar here, 9 Nov 2010
This is a very easy read. Written in a conversational mode, I got the impression of an honest review of Alan Sugar's life. Although not coming over, on his own admission, as a sociable or friendly person, I found myself admiring his business acclomplishments from a small-time trader to corporate status. Few escape his criticism (often with bad language)which serves to emphasise his cockney/East End/Essex background.