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Mark Gustavsson

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Advanced Google AdWords
Advanced Google AdWords
by Brad Geddes
Edition: Paperback

5.0 out of 5 stars Concrete information, nicely presented, 8 Sept. 2011
Excellent book, written in an academic yet pleasant style.
I guess many a SME organization would save substantial costs by letting its Marketing department spending a bit of its time reading the book. I come across quite a few Adwords campaigns on which substantial money is spent, but that do not come close to the structures adviced in the book.

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