5.0 out of 5 stars
Concrete information, nicely presented, 8 Sept. 2011
Excellent book, written in an academic yet pleasant style.
I guess many a SME organization would save substantial costs by letting its Marketing department spending a bit of its time reading the book. I come across quite a few Adwords campaigns on which substantial money is spent, but that do not come close to the structures adviced in the book.