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YouTube and Video Marketing: An Hour a Day
YouTube and Video Marketing: An Hour a Day
by Suzie Reider
Edition: Paperback

1 of 1 people found the following review helpful
1.0 out of 5 stars Here's another waste of money and time, 5 Sep 2011
And another book that goes straight back to the shelf to collect dust. How the editor got Suzie Reider to write the gloryfying and promising foreword is mysterious, since the book is a totally useless amount of pages.

It is only if you admit that you know absolutely nothing about youtube or video on the Internet in general that you could pick some value from it. And then again, not much. Also since a lot of the material is outdated.

Then, if somebody more patient reader could explain why Jarboe needs to put in date and hour and minute of every single fact he describes of what happened in the past or of videos he refer to? Most enerving habit.

Save your money and most of all save one year of your life not buying, not reading and not following the one-hour-a-day method it suggests. It would bring you absolutely no result.


Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)
Rocket Surgery Made Easy: The Do-it-yourself Guide to Finding and Fixing Usability Problems (Voices That Matter)
by Steve Krug
Edition: Paperback
Price: £25.99

5.0 out of 5 stars A must read for any UX pro, 17 Aug 2011
It would be hard to come up with any way to give a more entertaining and enlightning and efficient insight to usability testing and how to actually accomplish it in practice.

A marvellous book!


Neuro Web Design: What Makes Them Click? (Voices That Matter)
Neuro Web Design: What Makes Them Click? (Voices That Matter)
by Susan Weinschenk
Edition: Paperback
Price: £15.19

4.0 out of 5 stars Practical advice for your ecommerce project, 17 Aug 2011
This book will not change your life. But it will give you some tips (less than 10) that you probably already knew about, but never paid a lot of attention to.

Great introduction of the academic approach, even if the story of the drugged child is highly UNacademic and an overenthusiastic example of the power of Youtube.

Good buy!


Designing for the Social Web (Voices That Matter)
Designing for the Social Web (Voices That Matter)
by Joshua Porter
Edition: Paperback

2 of 3 people found the following review helpful
1.0 out of 5 stars No return on investment, 17 Aug 2011
This is one of the most useless books I bought since university (12 years ago).

I simply cannot understand WHO would benefit from it. For sure, there is nothing wrong, it is not outdated with regard to the facts. But it is simply non revealing. There is nothing in this book that a serious internet professional does not already know about. You would tract more benefit listening to my wife explaining the workings of the circle of friends of Winnie the Pooh to my 3, 5 and 7 year old boys than reading this book.

I am sorry. A complete waste of money and a big disappointment.

And on top of it... It is truly DULL. Not one wit or passage with humour. Crisp and boring.

Could fit first year undergraduate of digital marketing or information technology just for the sake of it. But those kids will probably already be a lot more familiar with the Social Web than Mr. Porter is.

This book goes into the the bottom shelf of the library, together with some "Teach yourself Javascript 1.1" and "Building your Business with Google for Dummies". Never to be consulted.


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