I've had my TV for a few days now, and don't think it's too early to write a review.
Out of all of the TV's out there at the moment, this one comes up trumps; Okay so it's not a flash LED model but the picture quality isn't too bad at all, but more interestingly; is the low power consumption. Sony state max 180watts. My power reader says it's 55watts! - Less then my old 32" Panasonic.
First thing to point out; that although Amazon state it has "Wireless LAN" and "Built in WiFi" it in-fact doesn't! - I found out the hard way. You will be required to purchased a wireless dongle (Sony = £50) or cheaper still a bridge (£34).
After reading many reviews for the Sony Bravia dongle, it may be worth going down the bridge route. See link below to a netgear option.
I'll be buying the bridge soon.Netgear Universal Wifi Internet Adapter
My other option was the Samsung LE40D580 for it's DLNA support and HD freeview, both of these features the Sony offers with the addition of Skype, twitter, facebook apps and a host of internet tv options including iplayer! - and the most interesting feature of all, is the ability to plug in a usb drive and have an instant PVR (a feature not available with the LED 40EX523!).
A lot of people seem to be picking at the build quality of the TV, I personally couldn't fault it. The only main difference is that it's not that typical gloss black but more of a 'brushed steel' effect but obviously still plastic.
-One thing worth noting is that the components are still up to the usual Sony standard, with Rubycon capacitors fitted on the psu board. Hopefully an indication that it is built to last.
Informative technical review below :
Overall for me it's a feature rich display with low power consumption and a good looking display.
Summary of benefits :
LAN port - No WiFi built-in as description states (Wi-fi Ready) -be warned!
iPhone & smart phone support (free)
Internet tv streaming from major sources
Hard drive recording (requires external usb drive)
Great TV guide
Built in manual
PS3 style menu
Face book & twitter (plus many more apps) integration whilst watching TV (if you are into that)
3.5mm Audio Jack input + headphone output (great for watching from a pc)
Wealth of ports except DVI
Remote control feels a bit cheap but comfortable all the same!
Blacks aren't as good as some of the new LED / plasmas I've seen
Viewing angle not very wide, white hazing visible if looking at it from an angle. I tend to watch TV straight on, so not really a problem just an observation.
Great next-day service from Amazon!