2 of 2 people found the following review helpful
5.0 out of 5 stars
Everything you need to know to generate business, 7 Jan. 2007
This book encapsulates everything you need to know to generate business for your hotel. The major international hotel management companies do everything, albeit on a smaller scale, that is in this book - conveniently miniaturized so you can apply all of the same marketing principles to fill your property, however small. Michael Cockman is the accomplished expert, with years of experience and proven ideas. Do what he says and your business will likely prosper.