A remarkable development and, surprise, outflanks its Dyson competitor.Dyson DC44 Animal Cordless Vacuum Cleaner
Very much easier to empty, the dust cart simply lifts out and the filter is easily removed and the container emptied. The Dyson, by comparison sometimes needs tweezers to remove hairs etc. Transformer plug connects the Hoover anywhere in the house as you please, so you can leave it on charge where you left off vacuuming your mansion house and there it will be ready when you return to resume your chores. The Dyson has an elaborate wall fitting that's very impressive but really needed only for storage of attachments. The Hoover has no attachments and cannot be used (as can the Dyson) as a hand-held 'dustette'.
The Hoover does not earn 5 stars because of the weird way the centre of gravity is placed over the centre of rotation.This puts it into a state of unstable equilibrium and causes some wrist strain unless you are content to let it lean whatever way it likes. The Dyson is far more comfortable to use, but note below about the trigger switch.
The retaining flap for the brush assembly (called an 'agitator') looks as if it will not last long. The Dyson equivalent is much better designed.
As to performance - there really is nothing to choose between this and the Dyson - however it scores over the Dyson because the rotating brushes can be turned on and off to accommodate hard and soft (carpets etc.) surfaces. The Dyson brushes run all the time.
On balance I think the Hoover is much better value for money but it really is awkward to handle - unnecessarily so IMHO.
A couple more points. The Dyson is operated by a macho trigger grip that has to be held by the index finger all the time. A separate button engages 'overdrive'. The Hoover has a simple on/off switch operated by the thumb - no continuous holding needed and the same switch controls the operation of the brush (agitator!).
Both are battery driven - the Hoover gives a clear indication of the proportion of the charge remaining. The Dyson has no such indicator.
I suggest that you read the specs carefully to see which has a charge life that suits your way of working. Pay no attention to the appearance of the things. Each is trying to make a 'statement'. The Dyson presents itself as a workmanlike house cleaning tool in the characteristic Dyson livery. The Hoover is frankly zany and has a hole in the middle described, unconvincingly, as a 'handle'. It is presented in brash metallic fairground red, clearly distancing itself from the traditional Hoover of yore that lent its name to the whole class of vacuum house cleaners. Its new title "Hoover Unplugged" has a comfortable ring about it.
Finally I welcome the whole new species of cordless vacuum cleaners. This really is a new way of life. No more trailing wires and bending down to relocate the plug (who put electric sockets on the skirting boards anyway?) And nothing to trip over when the doorbell rings.