19 of 20 people found the following review helpful
5.0 out of 5 stars
easy to read - highly recommended, 26 Jun 2007
I'd never written copy before, but having read through this great book once I've gone on to write quite a bit for a new business I've just launched. This required some B2B and B2C copy and 'write to sell' was a great help with both.
Its logically structured and easy to read: contains helpful examples and Maslen does a good job of explaining the reasoning behind his suggested approaches.
It was also an enjoyable and interesting read as a consumer of copy as normal member of the public and I'd recommend it even to people that don't have plans to write copy.
The table of contents is detailed but (minor complaint here) I'd have liked an index to help with quick reference when I go back to it.
Highly recommended and great value.