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5.0 out of 5 stars
A great reminder of lessons forgotten, 27 April 2011
If you loved the lightness of Steve Krug's "Don't make me think" or the one-pagers of "Universal Principles of Design" then you'll probably love this book too. Short, sharp and to the point, the book serves as an important reminder of simple lessons easily forgotten. For example, why you should ignore expert customers and design for the mainstream and the importance of observation in the real world.
This book provides the confidence to stand up against the trend of complexity.