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Peter Goodwin (London, UK)

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Social Media in Business - Succeeding in the New Internet Revolution
Social Media in Business - Succeeding in the New Internet Revolution
by Steve Nicholls
Edition: Paperback
Price: £14.95

1 of 3 people found the following review helpful
5.0 out of 5 stars Use Social Media to Achieve Strategic Advantage, 24 Feb. 2012
If you are like many business managers, social media looks like something you should be incorporating into your business but you probably have worries about where it could lead and what the risks are. Running a business incorporating social media is very different to using it in your own personal life and you have to be careful as to how you progress with something so new and open. As such, you may well be taking the low risk approach by just adding on the usual Facebook, Twitter and Youtube tools to your customer communications and seeing how it goes. The results will probably be OK but not significant and you will be wondering where to go from here or may even think social media is a waste of time.

This is where this book will be a Godsend. Steve Nicholls takes a much needed holistic view of social media and how it can provide a real strategic advantage to your business by showing you how you can change the way you communicate with all your stakeholders and become part of what he calls "the new internet revolution". Steve gives examples of how companies have used social media to completely change the way they do business and in doing so have achieved record levels of growth and business reach.

Steve first provides a simple framework for looking at social media applications that helps anyone new to the field understand how the tools are classified and how they can be used in a business context. He then provides an overview of the main tools in the social media landscape from which any business manager can rapidly gain a good understanding of what they are and how they can be put to business use. The text is peppered with examples and mini case studies to illustrate how businesses have applied these social media tools to their strategic advantage, often changing the way they operate for the better.

An important aspect of social media is what Steve calls "The Dark Side". It is an area that stops many businesses from taking full advantage of social media because of the perceived risks to reputation and security. Steve provides real help here by explaining how to set up a social media policy for the business and how to deal with the risks that it creates.

The final parts of the book deal with how to implement social media into your organisation. Steve has had many years experience creating change in organisations and the section on implementation is a must read as it contains real insights from how assess the organisation's readiness for social media through to building support for projects from the early stages and getting them successfully rolled out. Using Steve's 3 Core Project Success System will help any manager, whatever their position in the organisation, achieve a successful social media implementation.

Lastly this is not just a book. This resource comes with access to Steve's web site and an expanding host of tools and training programmes that can be used to good effect by anyone keen on developing social media in their businesses.

If you are going to read one book on social media this year, make sure its this one.

Sunoptic OR51C Gunmetal/Grey Reading Glasses - Strength +1.50 Including Hard Case
Sunoptic OR51C Gunmetal/Grey Reading Glasses - Strength +1.50 Including Hard Case

1 of 1 people found the following review helpful
5.0 out of 5 stars Excellent Reading Specs, 19 Feb. 2011
I would recommend these glasses to anyone. My prescription reading glasses finally gave up the ghost after years of abuse so I needed something quickly. I was not expecting anything exceptional but these glasses are amazing quality for the price, certainly far better quality than the cheaper reading glasses that you can get in the shops. The lens quality is excellent and although the lenses are plastic, they have not become scratched in the month or so I have been using them. The case is also good quality with a simple magnetic catch and not too bulky which is something I value as I have to carry the glasses in my coat pocket most of the time. Overall an exceptional buy. I will definitely buy these again.

A Time to Heal: Teaching the Whole Body to Beat Incurable Cancer
A Time to Heal: Teaching the Whole Body to Beat Incurable Cancer
by Beata Bishop
Edition: Paperback

11 of 11 people found the following review helpful
5.0 out of 5 stars A great book for those considering the Gerson Therapy, 7 Jan. 2011
I read this book in late 2007 when I was given a terminal diagnosis for lung cancer that had spread to my liver. Without treatment, my oncologist gave me only months to live. I have just reread it three years later having undertaken the Gerson Therapy and reclaimed my health.

The Gerson Therapy is a natural cancer treatment based on the understanding that cancer is the result of a toxic and deficient body. It uses hyper nutrition in the form of juices, natural supplements and organic vegan food plus detoxification to rebuild the immune system. The result is that the body's natural defences are reactivated and in conjunction with the diet and supplements, the cancerous cells are attacked and destroyed. Detoxification with coffee enemas helps the liver remove the toxic debris from the body.

The book describes Beata's journey; a route which many cancer sufferers take. She first went to conventional medicine to have a cancerous mole removed. She had no idea what was in store for her with this treatment and was horrified to find that a large chunk of her lower right leg was excised to ensure that all the malignant cells were removed. There was also a need to take an area of skin from her left thigh to cover up the damage caused by the surgery.

After several months of painful recovery, evidence emerged of swelling in her groin lymph nodes which her doctor then wanted to remove and do a biopsy on. Due to the mutilation of the first surgery and the poor way she felt she had been treated, she felt that there must be a better way. She had become much more aware of how dangerous her cancer was from reading "A Way to Die" by Victor and Rosemary Zorza about their daughter's battle with melanoma using conventional medicine. As a result, Beata felt she should look at alternative treatments. She was lucky to have a close friend who had some knowledge in this area and she was introduced to the Gerson Therapy.
Beata did her due diligence by consulting two sympathetic doctors and talking to Charlotte Gerson and Margaret Strauss (Charlotte's daughter) to ascertain the efficacy of the therapy. Before meeting with Margaret in London, she was first asked to read Dr Gerson's book "A Cancer Therapy - The Results of 50 Cases" and Jaquie Davison's book - "Cancer Winner".

The result was that Beata successfully followed the Gerson Therapy, first spending 2 months in the La Gloria clinic in Tijuana, Mexico and later doing the therapy at home for another 16 months. At the end of the therapy she found that the lymph node in her groin had increased in size and because she was terrified that her cancer had returned, she went back to Mexico to follow the Therapy for a further two weeks. It later transpired, after surgery to remove the node, that her body had encased the gland in a thick hard shell to isolate the cancer cells located within it as a form of protection.

Beata attributed her friend to saving her life for had she not being in contact with her she would not have know of this life saving treatment.

Although written in the 80s, the story is still very current and provides a detailed account of how Beata undertook the Therapy and its effect on her body. She gives a detailed account of all the ups and downs, both emotional and physical that she had to contend with. She describes very interesting aspects of the Therapy which heals old injuries, improves her sense of smell and quite amazingly, rapidly cured her previous addiction to nicotine.

Having being on this journey myself, I can attest that although grueling in its nature, with sufficient discipline and steadfastness, the Gerson Therapy can be done and it does not last forever. The really great thing is that if you follow it and it works for you (remember that it does not work for everyone), then you get your life back which is more than can be said for a lot of conventional treatments. You also become equipped with a new understanding of your body and the powerful effect that optimum nutrition has. This can give you a renewed vitality and zest for life which permeates everything you do.

I met Beata recently and she is in fine health and doing well nearly 30 years after her journey.
Comment Comment (1) | Permalink | Most recent comment: Oct 15, 2011 10:21 AM BST

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