5.0 out of 5 stars
Excellent for all Web Marketeers, 3 Jan 2011
This book is excellent. It is split into 10 easy to read chapters, it is clearly laid out, the case studies / examples are excellent and the book flows very well. It begins with the key mistakes on-line marketeers make, after which each chapter covers a different area, such as on-line advertising, e-mail marketing, blogging, etc. It is easy to follow, easy to understand and covers the basics while providing more detailed insights for experienced on-line marketeers. Highly recommended!