5 of 5 people found the following review helpful
5.0 out of 5 stars
Get it right now!, 7 Dec 2012
I started off with a business plan that was heading towards being a "Bricks and Mortar" start up, purely because of my total lack of Internet knowledge. However, having read and reread this book I am now prepared to launch into ecommerce. This book competently covers the main topics that an Internet novice needs to know, in an understandable, and structured way. Ian Daniels poses the questions which the potential business owner needs to be able to answer. However, what really blew my socks off was that Ian Daniels offers personal feedback via email and he responded to my query immediately and personally and his reply was helpful on all points. If that isn't adding value what is?