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Lecturer in Business Analytics

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Actionable Web Analytics: Using Data to Make Smart Business Decisions
Actionable Web Analytics: Using Data to Make Smart Business Decisions
by Jim Sterne
Edition: Paperback
Price: £14.79

1.0 out of 5 stars Good title, no content., 17 Mar 2013
Verified Purchase(What is this?)
The book almost has no content though the title has very relevant key words. I won't recommend it to the students.


Pricing Segmentation and Analytics (Marketing Strategy Collection)
Pricing Segmentation and Analytics (Marketing Strategy Collection)
by Bodea
Edition: Paperback
Price: £18.84

4.0 out of 5 stars Well written pricing book. Suitable for teaching pricing and revenue management, 17 Mar 2013
Verified Purchase(What is this?)
Dr Fugerson is a very good scholar in the pricing research. Compared to most other books, this book is more suitable for teaching the pricing analytics at the undergraduate and postgraduate levels. I myself will adopt it in my courses. I would also like to recommend it to practitioners who are interested in pricing analytics.


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