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5.0 out of 5 stars
I was blind but now I see!, 30 Nov. 2011
My perception of what a good marketing strategy was has been completely turned on its head. After reading this book I realised my strategy was so one dimensional it was embarrassing. With so many ideas in this treasure chest of a book, you will be filled with excitement and enthusiasm for your next marketing project.
I could waffle on about how good this book is all day but, I really don't need to as I'd be repeating the other 35 reviewers comments. This book is a marketing must.......end of!