7 of 8 people found the following review helpful
5.0 out of 5 stars
A must buy for any budding entrepreneurs, 8 May 2007
I read this book over 2 days and couldn't put it down, the founders of Coffee Republic truly are talented in many more ways than one.
The style of writing is very much written in a conversational way and therfore easy to take in and understand, interlaced with much advice (the laws) is the story of how the CR empire started, the only shame was that it doesn't yet provide an update as to where it is now in 2007 which can be found elsewhere but would be nice to be contained in the book.
For budding entrepreneurs the book provides a lot of advice and guidance and can act as a great motivator but should not be seen as a replacement for a more detailed text book on launching a company.
There is also one area where it could be improved was that it didn't discuss or cover much on Marketing, and I'm sure CR now spends a lot of time and effort on its marketing even if it didn't in the early days. But the whole issue of marketing is really a book in itself and so should be treated as a seperate purchase. I've read many books in this sector and Overall it is a superb read and one of the best books I have ever read in general.