1 of 1 people found the following review helpful
5.0 out of 5 stars
Warning: Read only if you want to win, 29 Nov 2011
Too often I have seen cases being put forward that don't resonate with their audience. People invest considerable resources and put forward positions that make sense to them but not to the people they are trying to persuade. More remarkably, people are surprised that they keep loosing, and because they spend a lot of their time with people who usually think the same way as them, must have come around to believing that most people think like they do.
Politicians, lawyers and lobbyists need to make sure that their words "click" with the people they are trying to persuade. This is a key job part of the job. But, all too often, their words sound like "double-dutch" to their target audience.
Working out how people "tick" and reformulating your message so it stands a better chance of being accepted is not alchemy. It can be learnt.
Is there a way to win over people?
Chris Rose shows how this can be done. In his new book, the leading NGO campaign consultant, explains just how to do appeal to many different groups of interests.
Chris' book "What Makes People Tick: The Three Hidden Worlds of Settlers, Prospectors and Pioneers" is a must read for any campaigner looking to make sure that their message is listened to and adopted.