8 of 8 people found the following review helpful
4.0 out of 5 stars
Worth a Read, 9 Jun 2011
Quite a few of the customers who have left a review have mentioned "The Secret" and the Law of Attraction. "The Eurika! Enigma", by Ron Holland, is not concerned with the Law of Attraction, even though the methodology of achieving goals that it teaches does involve visualisation.
Practitioners of the Law of Attraction are concerned with attracting what they want in life. The methodology that they employ is to regularly and vividly visualise the end result of having achieved their goal, whatever it may be. Apparently, worrying about how the end result will actually be achieved is not necessary; the Universe will find a way.
Ron Holland is of a different mind. According to Holland, your brain is like a computer. If you want to achieve something, you have to install the right programs. Just sitting there and visualising the end result of having achieved your goal is not enough; you have to program your brain to figure out how the end result will actually be achieved, otherwise your goal will only exist in your imagination.
Holland's method of programming the brain, which he calls Basic Visual InAdvance (a title which doesn't make much sense to me), is quite straightforward. When you want to achieve something, you relax, enter into the Alpha state of mind and visualise not just the end result of having achieved your goal, but also as many ways of achieving your goal as possible, whether they be plausible or implausible. Your visualisation has to be vivid; it has to be infused with stimuli from all senses and with powerful emotions. This will leave a strong impression of what you want to achieve on your neurons and give them some possible avenues to explore. After you stop visualising (i.e., "programming" your brain), your neurons will start working on generating the ideas and solutions necessary to achieve your goal, a process that occurs unconsciously. The ideas and solutions soon start to flow, especially while you are in a state of relaxation.
I found "The Eurika! Enigma" quite interesting. It presents a more plausible strategy for achieving your goals than, as in the case of enlisting the Law of Attraction, calling on the Universe to bend to your will. The strategy conforms to everyday experience and familiarity with how the brain works.
Everybody who has ever focused on a problem knows that, once you take your mind off it and relax for a while, or once you sleep on it, your mind develops a clearer perspective of the problem, and solutions become more forthcoming. "The Eurika! Enigma" highlights this quality of the mind and teaches you how to utilise it more efficiently.
Following are the reasons as to why I didn't give "The Eurika! Enigma" a five-star rating.
(1) Holland doesn't back his claims with science, nor does he present any scientific explanations of anything that he talks about. In fact, it's quite obvious that he didn't even look into the scientific literature and try to understand the subjects that he covers on a deeper, scientific level. It would have been interesting to learn what the scientific community has discovered about how the brain learns and solves problems, and especially how the subconscious mind works on problems unconsciously, which is the main premise of the book.
(2) The subject matter of the book isn't clear. I had to read quite a few pages before I could understand exactly what it is about. The title and the chapter headings are obscure, as is the information presented on the back cover.
(3) I didn't like the style in which the book was written. Nearly every sentence ends with an exclamation mark, which really started to irk me. In fact, towards the end, I was exhausted from trying to ignore the constant bombardment of exclamations.
(4) The book wasn't edited properly. It contains many punctuative errors and some grammatical mistakes.